Marketing Strategies for Organic Products Company

MARKETING STRATEGIES FOR ?THE GREEN?Table of Contents1.Executive Summary??????????????????????????32.Introduction?????????????????????????????.43.Method???????????????????????????????44.Summary of Secondary look????????????????????...55.Summary of essential Research????????????????????...?86.Target Market???????????????????????????..?97.Product Description, Benefit Analysis, and Positioning???????????...108.Marketing merge Decisions?????????????????????..??10a.Product Decisions???????????????????????.10b.Place(Distri justion) Decisions??????????????????...13c.Price Decisions????????????????????????..17d.Promotion Decisions??????????????????????.199.References?????????????????????????????.2210.Appendices?????????????????????????????23Executive SummaryThis chuck aims to concenter on the marketing strategy of ?the third estate? social club and try to see the picture in the minds of mint?s close environmentally friendly vestments (or entire vesture). In order to accomplish th is, providing basic learning about environmentally friendly clothing is essential. ?Organic clothing? is generally conceit to be unfashionable. It generally leaves a whimsy of shapeless tunics and burlap- bid textures. But, actually, these be the trends in 1970s; organic and alternative fibers have developed a lot since then. The archean development of organic clothing lowlife be traced buns to the ?organic agriculture question? which is aimed at the nature-friend processes and the minimization of air, water and soil pollution.

Thus, not and the production process should work with nature, but also materials utilise in the produ ction should not be generically circumscrib! ed or treated with synthetic or chemical pesticides. The concentrate on of the project is a sensitive brandmark called as ?the Green? rather than a iodin product, which willing promote environmental friendly clothing. It will add both clothes and accessories like any other brand such as Mavi or Colin?s, however; what will be unique with the brand is the focus on environment with delight in to anything. The material used in all products, the message of the bearing on the products and the settings in the stores will be all environmental friendly as the abduce suggest itself. In our interrogation we made surveys that are targeted to perceive what organic clothing performer to multitude, what are the perceptions in people?s mind about our brand, ?the Green?, and to what extend they can let it enter their life. These people are not necessarily... If you require to get a encompassing essay, order it on our website: BestEssayCheap.com

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