Diversification Strategies Wanda Pennywell Dr. Akpan Strayer University January 28, 2012 Abstract The two companies I take aim elect to comp be for this report are Northrop Grumman (unsuccessful) and PepsiCo (successful). In this paper I will analyze, compare and contrast each partys diversification strategy and discuss the reasons they either failed or succeeded in their venture. I will as well analyze the third pristine reasons they failed or succeeded. 1. Compare and contrast the two vocationes stub chore, their size, financials, globose presence, use of e- bloodline (marketing, sales, etc.). Northrop Grummans affectionateness business is sophisticated systems, products and solutions in aerospace, electronics, information systems and technical services to government and moneymaking(prenominal) clients in all over the world. The companys core competencies are associated with the put and future needs of their clients. They focus on the c hallenges to global guarantor in areas of unmanned systems, cyber security, C4ISR and logistics as it relates to the commonwealths defense. They are the largest military shipbuilder in the world. (Northrop Grumman, 2012) In 2010 Northrop Grumman employed 117, carbon employees.
In the fourth quarter of 2010 Northrop Grummans finances in sales totals increased to $34.8 billion. Globally they are currently doing business in the United Kingdom, which happens to be their largest worldwide client. They have been doing business in the UK for at least deoxycytidine monophosphate years. In europium they do business in France, Germany , Italy and Norway by providing navigation, ! air art control and postal automation systems. They also have offices in Belgium, India, Japan, Korea, Saudi Arabia, Singapore, Taiwan, United Arab Emirates and Switzerland. (Drew, 2011) Northrop Grumman uses e.Power which is an application that delivers business process prudence and automation to provide agile, residual to end control of the enterprise process. It allows them to...If you want to get a well(p) essay, order it on our website: BestEssayCheap.com
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